Privacy Policy

---

1. Who We Are

Business Name: Prime Spine Chiropractic
Website: primespinechiropractic.co.uk
Email: contact@primespinechiropractic.co.uk
Location: United Kingdom

2. What Information We Collect

We may collect and process the following personal data:

• Full name
• Email address
• Phone number
• Payment information (processed via card machine; we do not store full card details)
• Any information you provide through forms or communications
  

3. How We Collect Your Data

We collect data in the following ways:

• When you fill out forms on our website
• When you contact us via email or phone
• When you sign up for services or provide information in person
• Through cookies and tracking technologies (see section on Cookies)
  

4. How We Use Your Data

We use your personal data to:

• Provide chiropractic services and manage appointments
• Communicate with you regarding your care
• Send results or relevant information
• Send marketing communications (only where you have given consent)
• Improve our website and services through analytics

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Performance of a contract – to provide our services
• Legitimate interests – to improve services and manage operations
• Consent – for marketing communications and cookies
• Legal obligations – where required by law

6. Sharing Your Data

We may share your data with trusted third-party service providers, including:

• Analytics providers (e.g. Google Analytics)
• Email marketing platforms (e.g. Mailchimp)
• Advertising platforms (e.g. Google Ads, Meta Ads)
• Practice management/chiropractic software systems

These providers only process your data on our behalf and in accordance with data protection laws.

7. Data Storage and Security

Your data is stored securely within our chiropractic software system and other secure platforms we use.

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

8. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services
• Comply with legal and regulatory obligations
• Resolve disputes and enforce agreements
  

9. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time (for marketing)

To exercise any of these rights, please contact us at:
contact@primespinechiropractic.co.uk

We will respond to requests in accordance with applicable laws.

10. Cookies

We use cookies and similar technologies to:

• Analyse website traffic
• Improve user experience
• Support advertising efforts

You can accept or decline cookies through your browser or website settings.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: contact@primespinechiropractic.co.uk

If you want, I can also:

• tighten this up into a more “legal-sounding” version
• add a cookie policy banner text
• or  adapt it specifically for healthcare compliance (since chiropractic care can involve more sensitive data)